Avon Cosmetics Is On A Prolonging Rise
Avon Cosmetics is one of the largest cosmetic companies in the world. It is an international corporation headquartered in Billerica, California. The company was founded by Gene Ginsberg and Jacklyn MacLaine. Avon Cosmetics, Incorporated or simply called Avon is a multi level marketing business in cosmetics, household, hair, and health care industries. Avon had revenues of $5.57 Billion worldwide in 2020.
The primary goal of Avon Cosmetics is to promote health and beauty through the distribution of high quality products. The company has a great team of sales representatives and executives dedicated to meeting the demands of their customers. As of now, it has three product segments namely Avon Pure Skin moisturizing range, Avon Shampoo and Hair Care range, and Avon Anti-Aging line. All these brands have been developed under the tutelage of Isabel Macon, a famous Latin actress.
The company has gone a step further to add another dimension of convenience and excellence to their products by developing an interactive channel program called “Direct Selling”. The direct selling program enables the customers to interact with the product consultants and health-care professionals through Avon’s website, Facebook page, texting, and email. In this way, they can get answer to their queries, make suggestions and purchase the items through the website.
The new development has indeed added another dimension of convenience to Avon Cosmetics. The latest addition to the direct selling channel is the Avon Discovery Toys. These toys are exclusively available on Avon’s website and through direct-mail and traditional direct marketing campaigns. Discovery Toys is in the category of health-care industry and is manufactured by Avon’s own in-house artists and designers.
Discovery Toys comes in different categories, namely, makeovers, body care products, health & beauty products, bath & body, baby/infant toys, children’s products, and so on. The productos of these toys have been developed by some of the leading Latin American design houses such as La Roca de Avon, Daltile, Nuevo Latino, and Ciego de la Roca. These designers have brought forth innovative ideas into their products, which are very appealing to the targeted audience. Some of the products in Avon’s Discovery Toys are as follows
The Avon Cosmetics product line has also gone a step further to include more conventional selling techniques. For example, the Avon skincare lines are available through direct-mail and traditional marketing campaigns. Sales representatives can easily contact customers to inform them about the new products, discounts, promos, and new product lines that will be available soon. This is an easy and effective way to promote their products and increase the company’s sales. Many direct-mail campaigns have proven to be very successful, especially with the younger consumers. This helps keep the younger generation interested in the health-care industry.
On top of direct-mail and traditional selling techniques, the health-care industry can also benefit from a health-shaping advertising campaign, such as the Avon ads featuring a “biohazard” -like a microscope that can diagnose a number of common skin conditions. “Biohazards” will be offered by the beginning of next year. This new product will help in the detection and treatment of common skin conditions such as acne, dry skin, hyper-pigmentation, blemishes, wrinkles, dry skin, hyper-pigmentation, keratosis pilaris, and sunburn.
The health-shaping product line will also include nutritional products such as vitamin E oil and lotions, facial cleansers and lotions, shampoos, hair treatments, facial masks, body washes, and skin creams. Sales of Avon cosmetics products are expected to experience double digit growth during 2020. With the new product line and rapid expansion, the future for Avon looks rosy indeed. They are positioned to meet the demands of the market.
