An Overview of Avon Cosmetics
Avon Cosmetics is a successful direct selling business in cosmetics, household, personal care, and health categories. Avon had global sales of over $5.57 Billion in 2021. It is one of the largest direct selling companies in America and is dedicated to providing its members with high quality products at a fair price. A variety of different personal care products are sold under the brand name of Avon.
There are many reasons why Avon Cosmetics is diversifying into different segments. The first reason was an old concept that they started early 1990s called “door-to-door marketing”. This concept requires selling its products through doorways or personally delivering them to potential customers. Through this method, the company can measure the success of their product introduction efforts and improve the quality of their future, direct sales campaigns. Door-to-door marketing does have a certain drawback though. The potential customers are usually housewives who are too busy at home to go out shopping or who do not have the time to go door-to-door.
Another reason why Avon Cosmetics diversified into health-care and wellness is to strengthen their international presence. As one of the largest manufacturers of personal and skin care products, Avon has a strong customer base in Europe and Latin America. By promoting their brands in these markets, Avon was able to expand its business in other areas such as Asia, the Middle East, Australia, and even the United Kingdom. Avon Cosmetics now has stores in almost every major city around the globe. Avon operates several franchisees around the world, which also diversified their product line. The franchisees sell different types of products such as nail polish, hair care, skin care, bath and beauty products.
In order for Avon Cosmetics to stay on top of the growing demands for their product line, it is important for them to have a well-diversified sales force. For many years, Avon Cosmetics has relied on local agents in the territories where they distribute. As the demand for makeup has increased, they have had to increase their manpower to meet the expanding demands. The increased operational costs caused by employing additional sales representatives have become a concern for many shareholders.
As part of the diversification effort, in the late 1990s, Avon decided to diversify into a new product line. This new product line included a line of creams for men, women, and children. In order to increase awareness about this new product line, Avon created a television commercial and several print ads. A year later, they were able to introduce the first of their man-friendly line of products. Although the overall sales for Avon cosmetics remained relatively flat during the late 1990s, their revenues did experience a slight increase.
The other product line that Avon Cosmetics has introduced is their Baby Barbie line of products. This line of cosmetics includes a number of products including night creams, baby body lotions, as well as a shower gel and body balm. As is the case with most baby care products, there has been mixed reviews about how well these products work. Many people are concerned that the Barbie dolls are not representative of the real Barbie and do not think that the Barbie dolls represent the ideal beauty.
One reason why Avon Cosmetics was able to expand their product line was the fact that they introduced a line of “girl” related products in the late 1990s. At that time, only one major company was making Barbie dolls, namely Mattel, and other companies were not offering similar lines of girl related products. As a result, Barbie and other popular Barbie dolls became popular among girls of all ages. This has created a lucrative market for Avon Cosmetics, which has led to increased sales and earnings.
Although Avon’s business is based primarily on its successful confectionary line, it has also developed a successful perfume company. Avon’s Perfume Company has been steadily building its customer base. In recent years, the company has expanded into various cities across the United States, Canada, and Mexico. With millions of women around the world who are searching for the perfect perfume, it is likely that Avon will soon have even more success than they currently have with their shampoo and bath products.
