Avon has jumped on the vitamin C bandwagon with their new Anew Vitamin C, a collection of skin brightening products. The face serum contains the amount of vitamin C in 30 oranges, and supposedly brightens skin while smoothing texture and improving skin tone. It also gives a warming sensation when activated with water, opening pores to help remove impurities.

Radiance Maximizing Serum

Avon’s newest addition to its Vitamin C range, the Radiance Maximizing Serum, promises to boost skin’s radiance and brighten it for a more even tone. The oil-free serum contains as much vitamin C as 30 oranges, and also nourishes and revitalizes skin while improving its structure, visibly smoothing out the look of fine lines.

It’s important to remember that not all vitamin C serums are created equal, and a lot of what determines whether or not a product works well has to do with its concentration, formula, and price tag. It’s essential to check out the ingredients label to ensure that the main active ingredient, L-ascorbic acid (which may be listed as various other names on the bottle) is present and at a good concentration, and that it’s stable and not oxidizing.

This particular serum has a high concentration of L-ascorbic acid and is stabilized with glycerine. That said, it does have quite a bit of alcohol in it, which can be drying to the skin. It also has a fairly strong fragrance, which can be off-putting to anyone sensitive to fragrance or who has a sensitive skin type.

It is, however, a great option for those with normal to dry skin who want a more radiant and healthy-looking complexion. The serum’s texture is lightweight and absorbs quickly, and you only need to apply two or three drops before your day and night cream. If you’re looking for something that packs more of a punch, Avon has also launched Radiance Booster Capsules, which contain ‘a power shot of 20% stabilized Vitamin C that stays active on the skin for 48 hours’ and can be added to your night cream for extra radiance and protection.

Warming Face Peel

This gentle dual exfoliant combines actual Vitamin C Flakes and natural seeds to buff away dullness, leaving your skin looking softer and brighter. Its invigorating formula is activated with water so that when massaged onto clean, dry skin, it releases a warming sensation to help open pores and remove impurities. It’s allergy & dermatologist tested, alcohol, phthalate, paraben and petroleum free.

Apply 2-3 times a week to cleansed face, avoiding eye area. Gently massage for up to 2 minutes then rinse thoroughly. Follow with your favorite Anew Vitamin C moisturizer.

Meet your new main squeeze for naturally radiant skin.

Antioxidant Lip Treatment

Meet your new main squeeze for naturally radiant lips. This colorless treatment is packed with vitamins C and E to keep your pout conditioned so it looks youthful and smooth. It can be worn alone or under your favorite lip color. -.13 oz. net wt. – Dermatologist and allergy tested – Hypoallergenic – Made in USA

Avon Vitamin C is part of the Vita Vibes Collection, a line of skincare products that brighten your skin for a more radiant glow. Get yours today! Click here to shop. You’ll love the results!

Purchase the Avon Vitamin C collection from your local Avon Representative, Cascia Talbert here.

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