Avon – A Force For Change
Avon is the world’s leading direct sales beauty company. One in three women see an Avon brochure every three weeks and 6 million people globally are Avon Representatives.
Empowering women has been Avon’s core value for 135 years. This ethos is central to everything they do. It is evident in their fight for progress for women, promoting diversity and inclusivity and through their innovative products.
Avon is a company for women.
In the company’s earliest days, AVON founder David McConnell recognized that women were best suited to sell his rose oil perfumes door to door. This innovative business model allowed women to take charge of their lives and earn money around their family commitments.
The company’s growth has been sustained by its commitment to the women who make it up. Across the world, millions of people work as representatives for AVON, earning more than just a paycheck. They have the freedom to build their own businesses, set their own goals and achieve success.
Avon also gives back to communities through a number of social impact initiatives. The company donates essential products to families in need and has partnered with organizations such as Gyrl Wonder, an organization that empowers young ambitious women of color through social impact and career exploration.
Over the years, Avon has continued to innovate and expand its offerings. In 2000, the company introduced a line of skincare and fitness products and signed tennis stars Serena and Venus Williams to its “Let’s Talk” ad campaign. In the following year, Avon debuted its first men’s brochure and purchased Discovery Toys, a direct-sales marketer of educational toys for children.
During the same period, Avon expanded its global presence through acquisitions and strategic partnerships. In 2003, Avon launched its online business platform and became the first beauty company to sell a line of digital products through mobile devices. The company also launched Avon Voices, a global online singing and songwriting talent search for both men and women.
In addition to its traditional product lines, AVON has diversified by adding new categories like fashion jewelry and accessories, personal care, and other household items. Today, AVON offers an unparalleled assortment of quality products with popular names like AVON Color, ANEW skincare, Skin So Soft, Advance Techniques and mark cosmetics.
AVON’s global head of sales, Angela Cretu, says the company will continue to rely on its strengths, including its large team of representatives, to drive future success. “What can’t be replaced is the personal touch that the representative brings to each customer, and that can’t be matched by the web or another channel,” she said.
Avon is a company for change.
As the world’s leading direct selling beauty company, AVON is a force for change. Through its innovative business model, AVON sells products directly to consumers worldwide through a network of over 5 million Sales Representatives. Using “social selling,” Representatives build relationships with customers and share product knowledge to inspire purchases. Customers can purchase AVON’s diverse product line through catalogs, online, or at a local Avon store or department store. In addition to perfume, Avon offers a variety of products including skincare, jewelry, soaps, holiday ornaments, and cosmetics.
Founded by a male, David McConnell, in 1886, AVON has always been a company that listens to its customers. The brand’s early days saw McConnell traveling from door to door, presenting his book and offering free perfume in exchange for a moment of a customer’s time. Women at the time were often housewives with few opportunities to earn a living outside the home, so the opportunity to create their own income was revolutionary.
Over the years, AVON has become a pioneer in social impact, supporting causes such as breast cancer and domestic violence. In addition to these charitable efforts, AVON is also committed to improving its operations through innovation. In 2004, AVON was the first company to introduce online sales and to use a computer system that automates ordering and shipping, reducing errors in customer orders and shipments.
The recent appointment of Sherilyn McCoy as CEO signals a commitment to continuing these innovative efforts. Sherilyn’s experience at Johnson & Johnson equips her to lead the changes needed at Avon, which will be critical for the company to continue growing and evolving in today’s ever-changing marketplace.
Avon’s recent rebrand has included an overhaul of the company’s messaging and positioning. The new campaign, titled “Embrace Your Power,” is an affirmation of Avon’s core value of fighting for progress for women, diversity, and inclusivity while encouraging confidence and courage. This new messaging is reflected across all marketing assets, from website copy to social media. The Avon logo and color palette have also been updated to reflect a more modern, cleaner look.
Avon is a company for beauty.
AVON is the world’s oldest beauty company, with a vast selection of cosmetics, perfumes, skincare products, and other beauty-related items. They also sell a variety of fashion items, including jewellery, lingerie, and accessories. Avon is committed to offering innovative, high-quality products at competitive prices. Their products are sold in over 100 countries worldwide. In addition to their product line, Avon has a large network of sales representatives that work to promote the brand and sell its products.
The Avon business model is based on the direct-selling method. This is a great way for women and men to become CEOs of their own businesses, take control of their lives, and earn money around their commitments. Avon has several different business opportunities for its representatives, from the traditional sales approach to online marketing and e-commerce. Regardless of the method, all representatives must attend a training course to learn how to sell Avon’s products effectively.
Avon is one of the largest beauty companies in the world, with over $9.1 billion in annual sales. Its products include color cosmetics, fragrances, and skincare. Its skincare lines include cleansers, toners, and moisturizers, as well as anti-aging products. Its fragrance line includes men’s colognes and women’s perfumes and scents. The company’s main business segments include Beauty, Fashion, and Home.
Founded in 1886, Avon is the world’s oldest beauty and personal care company. The company’s products are marketed by independent sales representatives who offer a wide range of merchandise to their customers, including makeup, bath products, and skincare. Avon’s success is credited to its unique direct selling system, which enables women to earn income in the comfort of their homes.
In the early years of Avon, male salesmen would go door to door with books in exchange for a moment of the housewife’s time. The strategy proved effective, and the company was soon booming.
Today, Avon is a global leader in skin care, cosmetics, fragrances, and toiletries. Avon’s mission is to empower women and inspire their confidence. They strive to achieve this by offering a wide range of high-quality products and by creating an environment where all people are valued and treated with respect.
Avon is a company for people.
Avon was founded in 1886 by David McConnell who created a business model that gave women the opportunity to earn their own income and become independent, empowered entrepreneurs. This was revolutionary at a time when in the UK, women were not even allowed to vote and were traditionally expected to stay at home with their families.
McConnell figured out that in order to get sales, he needed to appeal directly to the customer. To do this, he developed a series of guiding principles to guide his company and the Sales Representatives that he recruited. These principles remain at the heart of avon today.
Despite the guiding principles, Avon faced several challenges in the late 20th century. In 1989, Avon was hit by a major recession and was forced to lay off 50,000 employees worldwide. The following year, a major scandal rocked the company when it was revealed that an Avon subsidiary in China had been bribing government officials. Avon eventually paid $135 million in fines to settle the case.
By 1999, Avon was struggling to maintain its position as a world-class beauty brand. The company’s new CEO, Andrea Jung, who had previous experience in the luxury industry, attempted to give the brand a facelift by spending millions on various advertising campaigns. She also opened a day spa in Trump Tower and signed celebrity tennis stars Serena and Venus Williams to promote the products.
In the early 2000s, Avon shifted its focus to more innovative products by increasing research and development budgets and reducing the amount of time it took for new products to launch on the market. Avon also introduced a new anti-aging skincare line, Anew Retroactive. Avon was also able to lower prices for its skincare products by shifting from an older three-week sales cycle to a two-week campaign.
In 2012, Avon launched Anew Clinical Pro Line Eraser Treatment containing the groundbreaking molecule A-F33, which helps visibly smooth out wrinkles and other signs of aging. The ad campaign featured the actress Lucy Hale and was the company’s first ever national sponsor of the American Cancer Society. In 2015, Avon was bought by Cerberus Capital Management and separated into a privately held entity.
