Anew Platinum

Women 60+ looking to address advanced signs of aging including neck sagging, deep wrinkles around eyes and lips, and dryness. This serum and night cream duo is formulated with Avon’s patented Paxillium Technology that boosts skin’s natural Paxillin.

Purchase Anew Platinum Day Cream here.

This moisturizer includes glycerin (a common skin moisturizer), pomegranate extract, and thiodipropionic acid (a synthetic antioxidant). It also contains patented Paxillium technology and rediescent microspheres.

Day Cream

Avon’s Firm & Sculpt Neck Chest Cream is designed to visibly transform the neck and chest for a lifted, more youthful appearance. It’s formulated with Avon’s patent-pending Peptide Lifting Complex to help visibly minimize the look of sagging skin on the neck and decolletage area. It also helps minimize deep horizontal neck lines and reshape the appearance of a defined jawline. This anti-aging cream is lightweight and offers a luxurious feel to the skin without feeling thick or greasy. It also contains Rediescent Microspheres to counteract dullness and restore vibrant color to the complexion. It also includes SPF 25 for sun protection.

Its daily moisturizer formula is clinically shown to visibly increase skin’s moisture immediately*, reactivate your skin’s natural elastin production by 53% in 2 days* and help reduce the look of fine lines and wrinkles. It also contains Avon’s patented Paxillium Technology to help restore the appearance of your skin’s youthful shape. This cream is a must-have for every woman looking to reduce the appearance of neck lines and wrinkles.

This neck cream is the perfect complement to Avon’s other anti-aging products, including Anew Platinum Firming Serum and Anew Platinum Night Cream with Protinol. Use together to visibly reduce the look of sagging and loose skin on the neck, decolletage and jawline in just two weeks.

The Anew Platinum Firm and Sculpt Neck Chest Cream is available now through your local Avon representative, Cascia Talbert, or online at my Avon Shop. You can also find out about other Anew Platinum skin care products and the auto-replenish program which makes it easy to keep your favorites in stock.

Avon’s Anew Platinum products are always on sale and you can save even more when you buy two or more of the same product. Also, when you join Avon’s rewards program you can earn additional savings on your Avon purchases! Sign up for Avon Rewards today.

Night Cream

Avon Platinum Night Cream recaptures the look of youthful contours with breakthrough technology. It is enriched with Avon’s first-ever patented Paxillium Technology to help visibly resculpt a sagging jawline and dramatically reduce the look of deep horizontal neck lines over time. Combined with rare Tahitian Black Pear and gold, platinum minerals, it replenishes skin’s moisture. It leaves skin feeling soft and smooth, looking more firm and luminous over time.

It is formulated with Protinol, which helps to reactivate skin’s own collagen production and increases its own elastin levels by 53% in just 2 days. It has a unique blend of Avon’s Celluvive Complex, which contains essential vitamins and minerals to help support skin’s healthy structure, plus Avon’s exclusive Platinum Complex, with rare Tahitian Black Pear, Gold, and Platinum Minerals.


Eye & Lip Cream

The 1st eye & lip treatment formulated with Paxillium Technology – boosts skin’s natural production of Paxillin by 60% to help restore youthful cell shape. Result: 83% saw more youthful definition in eye & lip areas.

This powerful serum targets the most advanced signs of aging – neck sagging, deep wrinkles, loss of color and more.

Its key ingredient peptides, along with skin-nourishing hyaluronic acid and vitamin E, help visibly firm and plump skin.

Avon’s most popular anti-aging eye cream has become a beauty staple around the globe and is known for its instant smoothing effects on under-eye bags, puffiness and wrinkles.

Formulated with a blend of nourishing ingredients including hydrolyzed plant proteins, natural extracts and hyaluronic acid, this firming eye cream helps reduce the appearance of lines and wrinkles.

The first step in Anew Platinum’s skincare regimen, this anti-aging cleanser gently lifts away dirt and impurities while smoothing and softening your complexion.

For more radiant skin, apply after cleansing with Anew Platinum Day Cream or Anew Platinum Serum.



Anew Platinum targets advanced signs of aging including neck sagging, deep wrinkles and lip lines and restores firmness. The regimen contains a day and night cream with a serum and eye and lip treatment to deliver powerful results. Anew Platinum can be used in place of a basic anti-aging skin care regimen or as a fourth step to enhance your current routine.

A serum is a crucial ingredient to any anti-aging skin care routine. It penetrates the skin deeper and provides a more concentrated dose of active ingredients than a lotion. Using a serum before any moisturizer will ensure that your skin will be properly hydrated and will have maximum benefits from your anti-aging skin care regimen.

The Anew Platinum Power Serum is a favorite among Avon customers. This serum is inspired by Nobel prize winning research to help reduce visible age damage on the surface of your skin. It is a great anti-aging product that will take your skin care to the next level.

It is a highly concentrated formula that helps diminish the look of fine lines and wrinkles, improves skin tone, smooths texture and boosts radiance. This serum is also packed with antioxidants from pomegranate juice extract and glycolic acid for gentle chemical exfoliation. It also includes niacinamide and panthenol for healthy-looking skin.

This serum will leave your skin feeling incredibly soft and refreshed. It has a pleasant, yet light scent and the texture is lightweight. It absorbs quickly and is non-greasy. It also leaves your skin with a healthy glow that is perfect under makeup.

Using this product in conjunction with a Anew face cleanser will provide your skin with the ultimate anti-aging experience. This serum is infused with antioxidants from pomegranate that will help diminish the appearance of fine lines and wrinkles, improve skin tone, smooth texture and boost radiance. This is a must have for anyone who wants to look younger and healthier.

Avon is one of the largest anti-aging skin care brands in the world. Avon has a wide variety of products for every skin type and need. Anew Platinum is a high-end anti-aging line that will give you the look of more youthful skin. The Platinum Regimen has a day and night cream with a Power Serum and eye and lip treatment for the ultimate anti-aging experience. The results will be noticeable after just 4 weeks of use.

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