Anew Vitamin C

Wake up skin’s radiance with the vitamin C of 30 oranges in this oil-free serum. It features a patented formula with a high concentration of pure vitamin C, a tricky ingredient to stabilize.

It also helps even skin tone & refines texture. Plus, it has niacinamide, known to visibly improve skin tone, and shea butter and sunflower seed oils that help nourish and moisturize.

Radiance Maximising Serum

Wake up skin’s radiance with the vitamin C power of 30 oranges in one bottle. This brightening serum is super charged with 10% stabilised, pure and concentrated Vitamin C for a complexion that’s glowing from within. This powerful glow giver boosts collagen, reduces the appearance of dark spots and discolouration and helps to even skin tone.*

It also contains the antioxidant ferulic acid which helps to minimise oxidation of Vitamin C, which can cause the dulling of the skin. The serum is free from oily ingredients, so it won’t leave a greasy residue behind and will work well under makeup. It has a pretty strong smell to it, though, which is really off-putting, but I guess that’s just the ferulic acid.

The serum comes in a glass bottle, which makes it very easy to get a precise amount of product out each time. It is a light gel-like formula, which spreads easily and soaks into the skin very quickly. It doesn’t sting or irritate my skin and leaves it feeling soft, smooth and brighter. I use it once a day, morning or night, before applying my favourite Anew day and night cream. It’s suitable for most skin types, including sensitive and acne-prone, and is cruelty-free, paraben-free, phthalates-free, mineral oil-free, alcohol-free and fragrance-free. It is also formulated to be free from sunscreen irritants and is dermatologist tested. It’s also 91% top allergen free. I’m very happy with this serum and have seen a good result after just a week of use.

Radiance Booster Capsules

Rejuvenating face capsules that deliver a powerful boost of radiance & glow. One capsule contains a power shot of 20% concentrated Vitamin C that stays active on skin for 48 hours. They can be taken three times a week, mixed in your night cream or used as a spot treatment.

Vitamin C is a proven anti-oxidant, able to protect against the effects of daily sun exposure. It’s also been proven to reduce discolouration and dark spots, which is why this hero ingredient has made its way into the body care range.

Avon’s Body Glow Body Scrub and Nourishing Body Butter both contain this brightening superstar, formulated to help you achieve an even complexion by gently removing dead skin cells and helping improve tone. They also contain niacinamide to tighten pores, pineapple and papaya enzymes for dual-action exfoliation, and sodium PCA to hydrate the skin. They’re so effective that they’ve been flying off the virtual shelves since launching on 17 May.

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