Avon Beauty, Fashion and Home Products
Avon specializes in beauty, fashion and home products. They have over 6 million sales representatives worldwide. They empower women, give back to organizations that benefit women and change the cosmetic industry.
The company was named after the playwright Stratford-upon-Avon, England. The first avon line comprised a toothbrush, talcum powder and vanity set.
Fragrances
Fragrance is a key component to making an impression. Whether you’re headed to work or an important meeting, the right perfume can set you apart from the crowd. The right scent can also elevate your mood, leaving you feeling confident & beautiful. That’s why it’s so important to choose a fragrance that suits your personality, style & mood.
Avon’s collection of women’s perfumes & colognes are sure to have you feeling your best. With a range of notes from sweet to spicy, you can find the perfect fragrance for you. And don’t forget that many of Avon’s fragrances for her come with matching body lotions, shower gels & deodorants – so you can continue the smell throughout the day.
Perfumes are typically diluted with alcohol, but some can be sold at various concentrations: parfum (the highest concentration), EdP (eau de toilette), and EdC (eau de parfum crystal). The difference in dilution is due to the different oils used. For example, the perfume oil for Chanel No. 5 may be “tweaked” to be more fresher or have fewer base notes in the EdT and EdC concentrations.
The sense of smell links to the amygdala & hippocampus, which are associated with emotions & memory [1]. Perfume ingredients can also be irritating or cause allergic reactions [2]. Fragrances have been shown to have psychological effects such as increasing self-appeal and reducing stress.
Skin Care
In the beauty business, few brands are as well-known or iconic as Avon. The company has been around for more than a century, with products that run the gamut from cosmetics to fragrance and personal care items. Avon is renowned for its unique business model, which relies on sales representatives to market and sell the brand’s products. The company has also become a leader in listening to women and standing for what matters to them.
In 2000, Avon boosted its advertising budget to $90 million, nearly doubling the previous year’s expenditure. It also redesigned its Web site and signed celebrity tennis stars Serena and Venus Williams to its “Let’s Talk” ad campaign. Avon also increased research and development spending and pushed to reduce the time it took to bring new products to market.
Avon Products Inc manufactures and distributes beauty products worldwide. The Company offers skincare, fragrances, fashion accessories, apparel, jewelry, watches, and gifts. Avon Products markets its products through direct selling, online ordering, and traditional retail channels. The Company has operations in Europe, Africa, the Middle East, Latin America, and Asia Pacific.
Avon Products is headquartered in New York City, New York.
Hair Care
Avon products are designed to enhance a woman’s beauty. They include skin and hair care, fragrances, jewelry, accessories, apparel, and home products. The company also offers nutritional and weight loss products. Avon’s cosmetic products are sold through its catalogs and website, as well as through a network of sales representatives in over 130 countries.
The company was founded by David H. McConnell as the California Perfume Company in 1886. He changed the name to Avon Products in 1920, choosing the name after a village near Stratford-on-Avon in England, where William Shakespeare lived. McConnell’s innovative business model capitalized on the belief that women were the best salespeople for perfumes, as they were enthused about the product and enjoyed sharing it with others.
In the ’50s, Avon became one of the first companies to run mass-market advertisements. The “Ding-Dong, Avon’s Calling” campaign ran from 1954 to 1967 and is considered to be one of the most successful ad campaigns in history.
Today, Avon is a multi-billion dollar corporation that sells through its online catalogs and retail outlets, including its prestigious day spa in Trump Tower in New York City and J.C. Penney stores. Avon is the leading direct seller of beauty products in the world. Avon is headquartered in New York, NY and operates manufacturing plants, distribution centers, and offices worldwide. The company has a diverse global workforce of more than 3.5 million sales representatives.
Personal Care
Avon’s personal care products, such as deodorants and soaps, offer a clean, natural scent. The company’s body wash comes in a variety of unique scents, such as cherry nutmeg, and features an upside down cap that makes dispensing in the shower a breeze. It’s also a great price.
The company’s beauty products are available worldwide through a network of Sales Representatives. These independent salespeople build relationships with customers face to face or online, offering a personalized service that consumers may not get from larger stores. The company’s direct selling model cuts out middlemen and allows customers to shop for products that fit their needs and lifestyles.
Founded in 1886, Avon is the oldest beauty company in the world. Its founder, David H. McConnell, began the business as a door-to-door book salesman in order to make extra income while staying at home with children. He used the gimmick of giving potential customers a free fragrance in exchange for their time and money, which was a popular practice at the time.
Avon has a long history of supporting women’s rights and empowerment initiatives, starting with the founding of the Avon Foundation in 1955 to promote humanitarian efforts for women. Today, the company continues to empower women by creating jobs and donating funds for causes such as breast cancer research and gender violence prevention. Avon’s commitment to women is visible through its evolved cosmetic delivery systems, expanded shade ranges, healthy ingredients, and cutting-edge partnerships with top beauty and wellness experts.
Jewelry
Founded in 1886 as the California Perfume Company, Avon is a cosmetics giant that grew from a small perfume company with an original door-to-door sales plan for women to become “Avon Ladies” to sell fragrances and toiletries to other women, to a massive corporation that now offers products for men, children, home, beauty and more via direct sales representatives and through its mail-order catalogs. Avon is committed to supporting women in achieving their goals for financial independence, self-fulfillment and health and fitness.
Jewelry is any ornament that covers the body, including rings, bracelets, necklaces, earrings and pins. Jewelry can be purely decorative, like a gold pendant necklace or a shell bracelet, or it can be used to symbolise membership of groups (like the Christian cross or the Jewish Star of David), status (as in the case of a wedding ring) or other personal meaning (like a charm bracelet with names of loved ones).
Avon began offering costume jewelry to its customers in 1963, but most of these pieces came as a free gift or premium with the purchase of a product. The first set of jewelry that could be purchased separately was introduced in 1970 and was called Precious Pretenders, a collection of a necklace, brooches and clip-on earrings whose sparkle, filigree and gold leaf gave them the appearance of fine jewelry. Since then, Avon has produced a vast range of fashion and award jewelry with themes including Christmas, Halloween, Valentine’s Day and romantic hearts.
Apparel
The brand has a large selection of women’s apparel and accessories. These include camisoles, tees, tank tops and cardigans in styles and sizes that fit all shapes and sizes. Avon also carries a variety of dresses and pants, including leggings and jeans.
The company sells its products primarily through its independent representatives, who purchase the products from the company at a discount from the published brochure price and then sell them to consumers. Its business model is based on direct selling and network marketing (multi-level marketing).
Avon Products, Inc., headquartered in New York, NY, is a leading global manufacturer and marketer of beauty and related consumer packaged goods. Its product categories include Beauty, Fashion and Home. The Beauty category includes skincare, fragrance and color cosmetics, while the Fashion and Home category comprises fashion jewelry and watches, apparel, footwear, accessories, gift and decorative products, housewares and entertainment and leisure products.
Founded in 1886, Avon is one of the oldest direct-selling companies in America. Avon’s heritage of strong leadership, a commitment to social responsibility and innovation are the foundation of its future success. The company is listed on the New York Stock Exchange and trades under the symbol “AVON”. Its subsidiaries include Avon Products, Inc. and New Avon LLC. Avon products are sold in more than 125 countries and territories. The company’s sales force is comprised of millions of Representatives worldwide.
