Avon Crystal Lake

Anew Platinum is the next level of anti-aging skin care. It targets advanced signs of aging like neck sagging and deep wrinkles.

It’s formulated with patented Paxillium Technology to boost the skin’s natural Paxillin and give life to skin cells. After 2 weeks, skin around the neck and jawline looks more defined and sculpted. After 4 weeks, wrinkles look dramatically reduced.

Day Cream

Anew Platinum Day Cream is a day cream that helps improve multiple signs of aging. It works to smooth skin texture, refine pores, even skin tone and reduce the appearance of fine lines and wrinkles. It also offers protection from the sun with SPF 25. This product is ideal for anyone concerned with sagging skin on the neck and face or deep facial wrinkles.

This day cream has a patented Paxillium Technology and Rediescent Microspheres to help counteract dullness and restore radiant skin color. This day cream also helps to visibly lift a sagging jawline and reduce the look of deep horizontal neck lines. It also helps to reshape the appearance of the eyes and lips and help restore youthful volume and fullness. It is recommended that you use this product daily and as part of a complete anti-aging skin care regimen.

To use this day cream first apply a face serum to the skin, then smooth on Anew Platinum Day Cream. Then finish the day with sunscreen to prevent further sun damage.

This is just one example of the great products offered by Avon’s Anew Platinum line. There are also Anew Reversalist, Vitale and Eye treatments available to fit the needs of different skin types and concerns. The best way to determine what products are right for you is to use Avon’s online Skin Care Advisor tool. It asks you a few questions and based on your answers it will suggest which Anew products are recommended for your skin type.

Night Cream

Reclaim elegant contours with the anti-aging face cream that helps visibly resculpt a sagging neck and jawline. Formulated with our first-ever patented Paxillium Technology, which boosts skin’s natural paxillin production to give life to skin cells and restore youthful cell shape. Drapes skin in a veil of plush softness and instantly moisturizes. Some results show overnight, but after 2 weeks, neck and jawline look more defined and sculpted; wrinkles appear dramatically reduced. Overtime, dramatically reshapes skin for a more youthful profile. 1.7 fl. oz.

Deeply replenishes while you sleep. Wake up to firm, plump and radiant skin. Formulated with a dual collagen boost and our patent-pending Paxillium technology, this night cream is clinically proven to increase skin’s own elastin by 53% in just two days*. For best results, apply every evening on cleansed face and neck.

This is a budget-friendly yet highly effective anti-ageing product. It’s been the subject of hundreds of five-star reviews from women who say it reduces deep wrinkles, skin sagginess and leaves their faces feeling more plump. You can expect to see a difference in the appearance of your skin within a few days of use, and it’s a great option for mature 55+ skin that needs a little extra TLC. Use it alongside Anew Platinum Lifting Day Cream SPF 25 with Protinol to really kickstart your anti-ageing regime. PS18 each.

Cleanser

Avon has a new line of Cleanser that is offered with the Anew Platinum Skin Care Regimen. The Cleansers come in two options: Age-Defying and Wrinkle Defense. These are gentle cleaners that help remove dirt, oil and impurities. They also help reinforce the skin’s protective moisture barrier to keep it feeling resilient. This prepares the skin to receive the optimal results of Anew Platinum treatments and moisturizers.

The Age-Defying cleanser is for ages 60+ and helps address uneven texture. It is a gentle cleanser that does not strip the skin of its natural oils and it has a light fragrance. It has ingredients that are good for dry skin like Isopropyl Palmitate and Glyceryl Distearate which are occlusives. It also has ingredients that are good for oily skin like Octyl Hydroxystearate and Fragrance which are humectants. It also has an ingredient that is a good anti-inflammatory for the skin like Allantoin.

The Wrinkle Defense cleanser is for ages 50+ and helps diminish the appearance of fine lines & wrinkles. It is a gentle cleanser that removes dirt, oil and impurities. It has a pleasant fragrance and is enriched with peptides to reduce the appearance of fine lines and wrinkles. It has an ingredient that is a good anti-inflammatory and antioxidant for the skin like Allantoin and Phospholipids.

Toner

Designed to help fight the appearance of fine lines and wrinkles. Boost skins natural radiance with this anti-aging serum. Its encapsulated micro-capsules dissolve instantly in the skin releasing powerful antioxidants that help protect against environmental stressors. It’s the perfect serum to pair with your Anew Platinum Day and Night creams.

Bblonde Maximum Platinum Toner is for pre-lightened and blonde hair – it doesn’t contain any peroxide or ammonia so it can’t physically lift your hair colour to a lighter shade but it will neutralize yellow tones leaving your hair gorgeously light, shiny and bright. It also has built in brass fighting properties so your blonde won’t turn a dingy or dull yellow. Simply mix with your chosen developer (I recommend 20 or 10 Vol) in a tint bowl and apply to damp hair, process for up to 30 minutes, then rinse.

For women that want a pure, icy, gorgeous platinum blonde with no purple tones this toner is for you! It’s easy to use too, just put on your gloves, mix in your chosen developer (20 or 10 Vol) in a tint bowl, then apply the toner to damp hair and leave it for up to 30 minutes. Just make sure you check it regularly as silver can go darker if left on too long – but if timed right you will get a gorgeous pale platinum that’s not ashy or purple!

Anew Vitale skin care collection is for women in their 20’s and 30’s that are noticing the first signs of aging like dryness, visible pores and uneven skin tone. It helps balance skin’s natural radiance with Avon’s exclusive Vita Tone Complex and visibly reduces the look of fine lines and wrinkles for fresher looking skin.

Serum

Take your daily skin care routine to the next level with this firming and smoothing serum. This product is formulated with Nobel prize winning research and advances boost technology to help hydrate your skin, smooth visible roughness and wrinkles and return firmness to your face. It compliments moisturizers and works well with all skin types.

This serum is infused with a unique extract that helps give skin a more radiant look. It also contains peptides to help increase skin firmness. It is also infused with vitamin C to brighten and refresh the appearance of your skin. It also contains a unique blend of skin soothing ingredients that help reduce redness and irritation. This serum is a lightweight fluid that is easy to apply and leaves your skin feeling soft and refreshed.

Avon’s Platinum Lift & Tighten Serum has been compared to the “facelift effect” and is said to instantly lift skin and leave it looking tighter and more youthful. The product is infused with biopolymers that provide an instant lifting effect and help visibly restore years of collagen loss. It is so effective that 8/10 women feel it actively firms and tightens skin*.

This anti-aging product is formulated with Avon’s patented Paxillium Technology that is said to boost the production of paxillin, a protein that helps retain the full and expanded shape of younger skin cells but is found in lower amounts in aged cells. The serum is applied morning and night and supposedly results in reshaped facial contours and dramatically reduces the appearance of deep horizontal lines on the neck and face.

Anew Platinum can be used on all skin types but is particularly good for those that want to minimize the look of multiple signs of aging such as uneven texture, loss of clarity or fine lines and wrinkles. It can be used on its own or in conjunction with other products such as the Anew Cleanser, Anew Reversalist and Anew Ultimate regimens.